Editorial advice
A good piece of communication, whether written or spoken, serves a purpose. It may move the audience to action, change perceptions, impart important information or simply entertain. Taylor-made helps organisations select the best ways to communicate (such as articles, brochures, speeches, newsletters or case studies) to meet their objectives, and then creates the most effective structure and messages.
This process is vital to the success of any written communication. We live in a world where people are bombarded with information, the vast majority of which is unimaginative, repetitive and dull, and so has no impact. For a piece of writing to work, it must stand out from the crowd, grasp the reader's attention and hold it.
To achieve this, we encourage our clients to take advantage of the consultancy side of our business before a single word has been written. We work with them to define the purpose of the document, target the correct audience and craft clear messages. From this foundation, we can produce writing that is clean and clear and hits home.
"Many thanks for your contribution to our winning the Queen's Anniversary Prize for Further and Higher Education - the most prestigious award that any University or College can receive. The expert drafting by your staff turned our excellent practice into a good story extremely well told. Your ability to match the evidence to the brief in such an accessible way was truly outstanding and we are absolutely delighted with the outcome."
Doug Boynton OBE, Principal, Telford College
