The secrets of successful media training
- Tailor courses to the specific needs of each person taking part
- Make the courses as practical as possible, with several simulated interviews covering a variety of scenarios
- Give participants plenty of opportunity to discuss and share their own experiences and fears of dealing with the media
- Ensure that each module contains simple and memorable lessons
- Highlight these lessons in the booklet that participants take away from the course, so they can easily brush up on key points immediately before a media interview.
