Media training in a nutshell
Learn and practise the key lessons of media training. This course will equip you to communicate well during any interview that you carry out. During the course, delegates will do media interviews to camera, and then immediately see how they performed on video. The course aims to de-mystify the media interview by breaking down the secrets of success into simple, memorable lessons. Once these lessons are mastered, you’re 95% of the way to doing a great media interview.
Topics:
- Structuring the perfect answer to an interviewer’s question
- Grabbing the agenda and bridging from negatives to positives
- Creating robust and believable messages that result in the best media coverage
- Handling delicate issues with confidence and authority
Learning outcomes:
- Understanding what journalists are looking for and how to achieve the "win-win"
- Gaining confidence in your ability to give a strong media interview
- Creating robust and credible messages
- Engaging with the journalist and holding attention
- Understanding how the media is structured and where interviewees fit in
- Appreciating how best to give journalists information, so that it results in positive coverage
- Guaranteeing a good result by preparing thoroughly
- Handling nerves and gaining rapport
- Learning the effective use of story-telling and humour
- Achieving the "win-win" in any type of media interview
This course helps participants communicate more effectively during media interviews. It enhances their personal impact and physical and vocal presence, and enables them to become powerful, confident advocates for their organisation during the full range of media interviews.
Our course is usually for about six participants, and is aimed at anyone who speaks on behalf of their organisation. At the end of the session, they will be given DVDs of all their interviews to take home.
